Brand kit
The mark, the
palette, the voice.
Logos, colors, and type for anyone writing about LeMedix or building alongside us, press, partners, and integrations.
Trusted by leaders in skilled nursing and assisted living
Logo
Use the mark as-is. Keep clear space around it roughly equal to the height of the diamond, and don’t recolor, stretch, or add effects.
Color
Blue is the one accent every button and highlight wears. Ink carries dark surfaces and body text; the tints sit behind cards and callouts, never as body copy.
Type
Georgia carries headlines, so the brand reads considered rather than templated. Geist handles everything functional: navigation, body copy, buttons, forms.
Your diagnostics department, already integrated.
Display & headlines · Georgia, ‘Times New Roman’, serifSame-day lab results and imaging reads, without the disconnect.
UI & body · Geist SansVoice
How LeMedix sounds in copy, from the site to a facility email.
01Direct over clever. Say the actual workflow, not a metaphor for it.
02Operational, not clinical marketing. Administrators and DONs, not a general consumer audience.
03Plain punctuation. No em dashes, no exclamation points, no filler like “seamless” or “simply”.